Kesha: Well, 6×6 was inspired by the question: What if there were no more art galleries? The answer is that artists would have to take complete control of their own careers and learn to market and sell their own work. 6×6 is just one answer to how that can be done.
The ultimate goal for 6×6 isn’t just to produce 6 exhibitions. The goal is to create a template for how artists can get together to organize their own exhibitions, and to create and promote their own opportunities.
For artists that aren’t able to actually come to the events we’re going to take the video footage, workshop notes, and podcast recordings and package it all up into an affordable, easily downloadable, guide to how independent artists can take all of the tools we used to produce and plan 6×6 and re-create their own exhibitions, festivals, or creative events in their own communities—no matter where they may be located.
Michelle: What do you think the most common disservice is that artists do to themselves?
Kesha: Artists need to stop telling themselves they aren’t good at marketing. Every time I hear an artist say this it breaks my heart because I know that this becomes a self-fulfilling prophesy. Every artist is capable of learning how to promote their own work. It just takes a bit of time and energy. Learning to promote your work is a learned skill just like learning to paint is a learned skill. With 6×6 we’re producing an example of one way artists can go about creating opportunities to bring their work to new audiences.
Michelle: What is your #1 remedy for artists who are feeling, well, “not quite there” in their art career and success?
Kesha: My advice would be a two-step process. First define what success means for you, and create a concrete action plan that will get you there.
Success looks different for every artist—so you need to be specific about what exactly you want. You can’t start working towards any goal until you’ve defined exactly what you’re working towards and why. The “why” is important because the reason behind the “why” is the thing that you will use to motivate you and keep you going when things are difficult. The “why” is your fuel. Use it!
Once you know what you want and why you want it, you need to go about formulating a plan. If you don’t have a concrete step by step action plan that you can follow every single day, you’re going to have trouble reaching any goal, let alone the big juicy rewarding ones.
Michelle: Thank you Kesha, your perspective is quite refreshing and inspiring! I wish you all the best with 6×6, I know it will be phenomenal.
To read Kesha’s weekly articles on art, art marketing, and creativity and to download a free copy of her guide “The 5 Step Art Career Make-Over”, visit www.KeshaBrucestudio.com.